JW3D recognizes the necessity to fully understand perceptual, physical, and emotional components as they exist with the brand/package/product/end-user in context of the specific marketplaces and usage environments in order to be able to define what needs to be designed.
1. Deconstructive Strategy
JW3D deconstructs the situation through observational, strategic and analytical research and analysis of the brand and its visual brand language, semiotics, inspirational regional/global influencers, emerging and mega trends, current and expanded user profiles, contextual observations, ethnographic studies and gain client consensus through collaborative immersion sessions. Importantly, we fully gauge the impact that any change will have on existing internal/external manufacturing, production, operations and/or distribution. Findings
are mapped, analyzed, and presented to become the strategic foundation for the design platforms and work.
2. Demonstrative Design
JW3D defines platforms with mood/imagery/brand essence/concept statement boards to provide framework
to the creative/technical conceptual ideation and iterative development. Our deliverables are presented in sketch/rendering/3D modeling formats of various fidelity. The whole team is engaged in visual and physical conceptual renditions that define how the user will see it/use it/feel it, which helps to define the emotions that will drive the user-experience . Decisions are made through qualitative/quantitative consumer research with validation-stimuli of various fidelity. Our goal is to bring forward designs that support the brand's meaning
and positioning, surpasses existing competitors in aesthetics and functionality, and brings a sense of enjoyment and emotional connection to the user.
3. Definitive Production
JW3D maintains the design intent and undertakes design finalization and technical engineering to seamlessly integrate with manufacturing and production requirements. The design intent is maintained from quantitative research and launch-validation through implementation materials handoff and production liaison. Along the way, we pay equal attention towards utilizing state-of-the-art material science, manufacturing/operational innovation, sustainability, and program, unit and capital outlay cost parameters and requirements.
1. Deconstructive Strategy
JW3D deconstructs the situation through observational, strategic and analytical research and analysis of the brand and its visual brand language, semiotics, inspirational regional/global influencers, emerging and mega trends, current and expanded user profiles, contextual observations, ethnographic studies and gain client consensus through collaborative immersion sessions. Importantly, we fully gauge the impact that any change will have on existing internal/external manufacturing, production, operations and/or distribution. Findings
are mapped, analyzed, and presented to become the strategic foundation for the design platforms and work.
2. Demonstrative Design
JW3D defines platforms with mood/imagery/brand essence/concept statement boards to provide framework
to the creative/technical conceptual ideation and iterative development. Our deliverables are presented in sketch/rendering/3D modeling formats of various fidelity. The whole team is engaged in visual and physical conceptual renditions that define how the user will see it/use it/feel it, which helps to define the emotions that will drive the user-experience . Decisions are made through qualitative/quantitative consumer research with validation-stimuli of various fidelity. Our goal is to bring forward designs that support the brand's meaning
and positioning, surpasses existing competitors in aesthetics and functionality, and brings a sense of enjoyment and emotional connection to the user.
3. Definitive Production
JW3D maintains the design intent and undertakes design finalization and technical engineering to seamlessly integrate with manufacturing and production requirements. The design intent is maintained from quantitative research and launch-validation through implementation materials handoff and production liaison. Along the way, we pay equal attention towards utilizing state-of-the-art material science, manufacturing/operational innovation, sustainability, and program, unit and capital outlay cost parameters and requirements.
